PLYMOUTH, N.H. – The Plymouth State University Athletics Department and Under Armour, Inc. today announced a new five-year partnership that will see Under Armour become the official outfitter of Plymouth State Athletics beginning with the 2025-26 academic year. The agreement marks a significant milestone for Panther Athletics, delivering high-performance apparel, footwear, and equipment to Plymouth State's varsity athletic programs and reaffirming both organizations' commitment to championing student-athletes on and off the field.
 
As a part of this partnership, BSN SPORTS becomes the official provider of uniforms, apparel, equipment, and accessories for all Panther athletes with Under Armour as the exclusive brand of uniforms, training gear, and game-day apparel for Plymouth State's 25 NCAA Division III varsity teams. In addition, the collaboration will include integration into the department's brand marketing and social media, while granting Panther fans access to exclusive Under Armour Plymouth State merchandise made available through BSN SPORTS' Sideline Store.
 
"We're thrilled to partner with BSN SPORTS and Under Armour to elevate the experience for our student-athletes and the Panther community," said Kim Bownes, Director of Athletics. "Under Armour's commitment to innovation and performance perfectly aligns with our department's mission to empower student-athletes to succeed in competition, in the classroom, and in the community. BSN SPORTS' customer care is top-notch, and this partnership will bring tremendous value to our teams and fans alike."
 
Bill Stote, SVP of BSN SPORTS Collegiate Select Division said, "We greatly appreciate the opportunity to support Plymouth State Athletics through this new partnership and make a positive impact on the coaches, athletes, and supporters of the program. By providing premier brand resources and support alongside Under Armour that are tailored to the collegiate athletic experience, our goal is to allow coaches and staff to focus on what matters most – the Panther student-athletes."
 
The five-year partnership officially began July 1, 2025, with Panther teams debuting their new Under Armour uniforms over the next few years.
 
 
 
About BSN SPORTS
BSN SPORTS, based in Farmers Branch, Texas, is a leading marketer, manufacturer, and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS serves more than 150,000 teams and organizations at all levels of competition. With a focus on game-changing partnerships, a wide brand selection, and a one-stop-shop model, BSN SPORTS has helped elevate participation in team sports across the nation since 1972. To learn more, visit www.BSNSPORTS.com.